SoLoMo (social, local and mobile)

SoLoMo (social, local and mobile) is a term representing the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes.

SoLoMo (social, local and mobile) is the convergence of collaborative, location-based and on-the-go technologies. The term is primarily used in marketing.

SoLoMo applications allows advertisers to push notifications to potential customers who are geographically near by. Examples of SoLoMo apps include Foursquare, AroundMe and Yelp. Many of these services incorporate some aspects of gamification to encourage member retention. 

SoLoMo principles are increasingly being incorporated into search engine queries to deliver location-based results to users.

 

 

This was first published in April 2013

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