A mobile application development platform (MADP) is a type of software that allows a business to rapidly build, test and perhaps deploy mobile apps for smartphone or tablets.
A business can either build its own mobile application development platform or buy one of the many third-party products available on the market. The MADPs that third-party vendors sell typically include features such as mobile Backend as a Service (BaaS) and management tools for application programming interfaces (APIs). A MADP may also provide native, Web and hybrid app development capabilities as well as mobile application management (MAM) tools for deploying and securing apps.
The term MADP is generally credited to the research firm, Gartner. It seems to have replaced two other terms introduced by Gartner, Mobile Enterprise Application Platform (MEAP) and Mobile Consumer Application Platform (MCAP).