Citrix Synergy 2014 conference coverage
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Unlike mobile device management software, which assists with device activation, enrollment and provisioning, MAM software assists with software delivery, software licensing, configuration, application life cycle management (ALM) and usage tracking. Many mobile application managers can also compare mobile device type and ownership to IT-defined policies and limit how corporate data can be shared among mobile apps.
An important requirement for mobile application management software is that it provides corporate network administrators with the ability to wipe corporate mobile apps and data from an end user's device remotely.
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