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mobile application management (MAM)

Definition

mobile application management (MAM)

Mobile application management is the delivery and administration of enterprise software to end users’ corporate and personal smartphones and tablets.

Unlike mobile device managers (MDMs), which focus on device activation, enrollment and provisioning, mobile application managers focus on software delivery, licensing, configuration, maintenance, usage tracking and policy enforcement.

Many mobile application managers can compare mobile device type, ownership, user and group to IT defined policies, determining which mobile applications should be provisioned when a new device is activated. An important requirement for mobile application management is that corporate network administrators have the ability to wipe corporate mobile apps and data from an end user's device and prevent future access to corporate applications and data without having to physically touch the device.

See also: application manager

Related glossary terms: enterprise app store (enterprise application store), device-agnostic (device agnosticism), Google Play (Android Market), Open Multimedia Application Platform (OMAP), write once, run anywhere (WORA), FaceTime, VMware Horizon Mobile, sideloading, predictive text, Windows Store

Contributor(s): Colin Steele

This was last updated in June 2012

Posted by: Margaret Rouse

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