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Unlike mobile device managers (MDMs), which focus on device activation, enrollment and provisioning, mobile application managers focus on software delivery, licensing, configuration, maintenance, usage tracking and policy enforcement.
Many mobile application managers can compare mobile device type, ownership, user and group to IT defined policies, determining which mobile applications should be provisioned when a new device is activated. An important requirement for mobile application management is that corporate network administrators have the ability to wipe corporate mobile apps and data from an end user's device and prevent future access to corporate applications and data without having to physically touch the device.
See also: application manager