mobile application management (MAM)

Mobile application management is the delivery and administration of enterprise software to end users’ corporate and personal smartphones and tablets.

Unlike mobile device managers (MDMs), which focus on device activation, enrollment and provisioning, mobile application managers focus on software delivery, licensing, configuration, maintenance, usage tracking and policy enforcement. 

Many mobile application managers can compare mobile device type, ownership, user and group to IT defined policies, determining which mobile applications should be provisioned when a new device is activated. An important requirement for mobile application management is that corporate network administrators have the ability to wipe corporate mobile apps and data from an end user's device and prevent future access to corporate applications and data without having to physically touch the device. 

See also: application manager

Contributor(s): Colin Steele
This was last updated in June 2012
Posted by: Margaret Rouse
View the next item in this Essential Guide: mobile information management (MIM) or view the full guide: Enterprise mobile management's evolution

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