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August 2013, Volume 2, Number 8

Choosing social collaboration tools? Focus on business needs

Alure Home Improvement has used old-school technology for many years to shuffle renovation crews and supplies between job sites. For a long time, phone calls and email kept a running record of who was going where and when. The problem with email is that sometimes employees were inadvertently excluded, or there were lags in communication between messages, which led to employees or crews showing up to the wrong job sites. Now the company uses Yammer, a social collaboration tools that acts as an enterprise version of Twitter. It has "broken down those invisible walls" among employees and allowed real-time communication, said John Doyle, director of technology and communications for Alure Home Improvements, a contracting company based in Plainview, N.Y. "You can tap into information streams that interest you or get messages in front of the right people at the exact moment you need to," Doyle said. Those communication gaps translated into a clear business need for social technology, and Yammer turned out to be the right tool to fix ...

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