Premium Content

Access "Enterprise gamification improves productivity, motivates workers"

Published: 31 Jan 2013

Training employees on new tools, services and applications has always been a challenge. Motivating them to work more efficiently—or even to just reduce the number of help desk tickets they file—is even harder. Recently, some organizations have begun experimenting with enterprise "gamification"—the use of game mechanics for nongame activities—to advance these goals. Gamification uses the proverbial carrot instead of the stick to achieve business objectives through the use of badges, leaderboards, progress bars, achievement levels or even virtual currency. Though the term was coined in 2002, and the practice gained popularity in 2010, many consider enterprise gamification as simple as frequent flyer programs and employee of the month recognition. When done correctly, gamification can be a powerful technique. "People are comfortable when they are gainfully employed, but how do you get them to try new things and change the way they've always worked?" said Imran Sayeed, CTO at NTT Data Americas, a New York-based IT services firm. At NTT Data Americas, Sayeed ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside


More Premium Content Accessible For Free

  • Cloud data encounters global challenges

    Cloud services and data could be located anywhere -- and that's a scary proposition for many enterprises, especially after ongoing revelations of ...

  • Hold on loosely: Data center outsourcing in the modern age

    Wholesale colocation solutions often provide organizations with a number of financial and logistical benefits. But data center outsourcing, though a ...

  • To converge or not: Drama-free infrastructure solutions for IT

    Some IT pros look at mainframes as converged infrastructure. Some see the flexibility and scalability of server farms, or outsourcing to MSPs and ...