Premium Content

Access "Enterprise gamification improves productivity, motivates workers"

Published: 31 Jan 2013

Training employees on new tools, services and applications has always been a challenge. Motivating them to work more efficiently—or even to just reduce the number of help desk tickets they file—is even harder. Recently, some organizations have begun experimenting with enterprise "gamification"—the use of game mechanics for nongame activities—to advance these goals. Gamification uses the proverbial carrot instead of the stick to achieve business objectives through the use of badges, leaderboards, progress bars, achievement levels or even virtual currency. Though the term was coined in 2002, and the practice gained popularity in 2010, many consider enterprise gamification as simple as frequent flyer programs and employee of the month recognition. When done correctly, gamification can be a powerful technique. "People are comfortable when they are gainfully employed, but how do you get them to try new things and change the way they've always worked?" said Imran Sayeed, CTO at NTT Data Americas, a New York-based IT services firm. At NTT Data Americas, Sayeed ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside


More Premium Content Accessible For Free

  • Cloud migration confidential

    Any cloud migration strategy will likely start with a good dose of preparation, say experts in the cover story for the September issue of Modern ...

  • DevOps tools for workload management

    Workload automation and streamlined management are essential to support fast-changing business applications and a hybrid or private cloud computing ...

  • The processor problem: One size doesn't fit

    Conventional x86 processors try to do everything, but they are power hungry and performance inefficient. Stripping down processors to get the ...