Premium Content

Access "What it takes to build a mobile health care app: Time and teamwork"

Published: 03 Jun 2013

Health insurance companies aren’t exactly known for streamlined information access and delivery. Independence Blue Cross thought a mobile health care app might change that, helping it take a competitive stance and better support customers. “Providing access to [customers’] health information anywhere, anytime, is what we call the ‘retailization of health care,’” said Greg Barnowsky, chief enterprise architect of Independence Blue Cross (IBC). Earlier this year, the insurance company launched the IBX App, an iOS and Android mobile health care app that offers its 3.8 million subscribers access to their medical information at any time, such as during a doctor’s visit. It’s the first mobile venture for the Philadelphia-based company, which plans to expand the app over time. Modern Infrastructure recently spoke with Barnowsky, who led the charge on IBX’s app, to discuss the business and technical decisions that went into its creation. How did the idea for the IBX mobile health care app come about? Greg Barnowsky: We launched the Digital Engagement Center of ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

Features

More Premium Content Accessible For Free

  • DevOps tools for workload management
    devops_tools_workload.png
    E-Handbook

    Workload automation and streamlined management are essential to support fast-changing business applications and a hybrid or private cloud computing ...

  • The processor problem: One size doesn't fit
    processor_problem.png
    E-Handbook

    Conventional x86 processors try to do everything, but they are power hungry and performance inefficient. Stripping down processors to get the ...

  • Cloud data encounters global challenges
    MI_0714.png
    E-Zine

    Cloud services and data could be located anywhere -- and that's a scary proposition for many enterprises, especially after ongoing revelations of ...