Research In Motion has had a tough couple of years, thanks to the rise of the iPhone and Android. At BlackBerry World 2012 in Orlando, Fla., the company charted the course for its comeback.
Research In Motion (RIM) unveiled the first look at its next-generation operating system, BlackBerry 10, which is focused squarely on the consumer. It features a new music service, a camera system that lets users rewind photos, a touch keypad that learns how users type and adapts accordingly and, most importantly, true app multitasking.
BlackBerry 10 impressed many of the 5,000 BlackBerry World 2012 attendees, but some doubted if the new OS would be enough to reverse RIM’s fortunes. Luckily for RIM, enterprise IT professionals said the less-talked-about products, such as Mobile Fusion and BlackBerry Cloud Service, could end up revitalizing the company.
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BlackBerry World 2012 conference coverage
In Motion bets on Mobile Fusion and BlackBerry 10
At BlackBerry World 2012, Research In Motion offered the first look at its new mobile operating system, BlackBerry 10. The new OS and other enterprise products give IT pros cautious optimism about the company’s future.
Research In Motion had a good, decade-long run, but once the iPhone and Android hit the market, the BlackBerry manufacturer's fortunes faded. See where RIM went wrong in this full-color infographic.BlackBerry operating system: Should admins stay or should they go?
The BlackBerry operating system used to rock the enterprise, but now that consumer devices are the standard, admins have to decide if they will stay loyal to RIM or not. IT pros have to consider whether the security and reliability they get with BlackBerry are worth the resistance they could face from users.BlackBerry 10 could be RIM’s last best chance
RIM unveiled the new features of BlackBerry 10 at BlackBerry World 2012. The OS is gesture-based, supports true multitasking and uses an on-screen keyboard, rather than a physical one. An innovative camera and an easy-to-use app interface could make the OS more consumer-friendly.RIM turns attention to consumers, developers
Research In Motion has realized that playing to developers and consumers will help build BlackBerry 10’s momentum, but the company isn’t planning on pulling up its enterprise roots. RIM CEO Thorsten Heins said the company isn’t abandoning the physical keyboard, which business users will appreciate.